The Knight And The Nun In Canterbury Tales - 742 Words

Comparing the Knight and the Nun in Chaucer’s The Canterbury Tales The Knight and the Nun are two significant pilgrims in Geoffrey Chaucer’s famous poem The Canterbury Tales. The Knight is respected by many and his main job was to defeat enemies successfully. The Nun had a lower social position than the Knight and her overall job was to praise the Lord and serve others. While the Knight appears to be a more respected pilgrim in comparison to the Nun, Chaucer uses both of the characters to contribute to the overall theme of humankind’s tendency to strive to be accepted and respected by their peers. While the Knight is true to his character and is honest throughout the poem, it is apparent that the Nun tries to act like somebody she is not†¦show more content†¦The Nun is not viewed in the same light, and as a result she wishes to gain the respect of others. The Nun is described as â€Å"a counterfeit of a courtly kind of grace† (Chaucer 148.143). The author views her as a fraud of courtliness because although she possesses a low position in society as a nun, she tries to act in a worldly fashion. Chaucer uses both of these pilgrims to contribute to the overall theme of one’s need to be liked by others by showing how the Nun goes out of her way to look sophisticated to gain others’ respect and fondness of her. Although the Nun holds a lower position in society than the Knight, she tries to act similarly to the Knight by attempting to show good manners and a sophisticated attitude. Chaucer writes that the Knight is â€Å"ever honored for his noble graces† (Chaucer 146.50), demonstrating how the sophisticated way the Knight acts results in him being liked and honored by many. Chaucer describes the Nun’s usage of manners by writing â€Å"no morsel from her lips did she let fall† (Chaucer 148.132). Here, it is made apparent that the Nun did her best to act in an experienced, worldly manner, even though at the time it was unusual for a nun and a knight to have similar manners due to the large hiatus between their positions in the social hierarchy. Chaucer uses both of these characters’ manners to contribute to the overall theme of The Canterbury Tales by giving a specific example ofShow MoreRelatedThe Canterbury Tales by Geoffrey Chaucer Essay1115 Words   |  5 Pa ges The Canterbury Tales is a set of stories written by Geoffrey Chaucer in the fourteenth century. The stories were told by a group of pilgrims traveling to Canterbury Cathedral, in hopes to see a shrine of Saint Thomas Becket. To make time go by the host recommended each pilgrim tell a tale. The tale that each character gives, reveals that person’s background and life. Some pilgrims matched their stereotype of that time but most do not. The Prioress, Madame Eglentyne, and Wife of Bath, Allison, areRead MoreGeoffrey Chaucers Style Of Literature956 Words   |  4 PagesThroughout the period of the Medieval Times (449-1485) many different themes and ideas evolved and shaped the literary world in a new way. During these times, there were expectations of all people, Knights were to act with chivalry and dignity, Monks were to solely practice faith and religion, and ordinary people were to have morals. These expectations were just a few of the things that would be considered Ang lo Saxon beliefs, the most popular form of literature of this time. The poems, plays, epicsRead MoreEssay on Geoffrey Chaucers Canterbury Tales1261 Words   |  6 PagesGeoffrey Chaucers Canterbury Tales The Knight, Squire, Prioress, The Monk and the Friar are defined by their settings in Geoffrey Chaucer’s Prologue to The Canterbury Tales. 1. Portnoy says in his article in the Chaucer Review that The General Prologue is like a mirror reflecting the individuals appearance which then defines the character of that person.(281) 2. Scanlon backs up Portnoy in his article from Speculum by saying †¦Characters descriptions somehow emerge inevitably fromRead MoreChurch Corruption Canterbury Tales1168 Words   |  5 PagesCorruption of the Church in The Canterbury Tales Around 1300AD, the Italian Renaissance was introduced, spreading through continental Europe as a â€Å"rebirth† of intellect, culture, and especially in the church. Despite the societal advancement, this religious renewal didn’t reach England until over a century later, which was partly because of corruption. During this period when England was behind the times, world connoisseurs such as Geoffrey Chaucer gradually brought the development into the countryRead MoreAnalysis Of The General Prologue To The Canterbury Tales Essays1044 Words   |  5 Pagesthe lowest order was involved in this practice. Geoffrey Chaucer, one of the most important writers in English literature, was the author of The Canterbury Tales, an elaborate poem about the religious pilgrimage of twenty nine people to Canterbury. In the General Prologue Chaucer introduces each individual along for the journey. Through The Canterbury Tales, we discover the hypocrisy and virtues Chaucer narrates in his characters and can appreciate the nuances in this superior piece of literatureRead MoreWomen As Represented In Society By Anita Kay OPry-Reynolds-Renolds938 Words   |  4 Pagesdifferent Medieval works of literatures to help support her thesis. OPry-Reynolds uses some details from Beowulf, Lancelot, Knight of the Cart, and Sir Gawain and The Green Knight to show the different gender roles between men and women. The details OPry-Reynolds finds from the different Medieval literatures in her essay are not supported in The Prologue to The Canterbury Tales and The Wife of Bath. Anita Kay OPry-Renolds Men and Women as Represented in Medieval Literature in Society explainsRead More The Canterbury Tales Essay972 Words   |  4 PagesThe Canterbury Tales The Canterbury Tales, a masterpiece of English Literature, written by Geoffrey Chaucer, is a collection, with frequent dramatic links, of 24 tales told to pass the time during a spring pilgrimage to the shrine of St. Thomas a Becket in Canterbury. The General Prologue introduces the pilgrims, 29 sondry folk gathered at the Tabard Inn in Southwark (outside of London). Chaucer decides to join them, taking some time to describe each pilgrim. According to the Norton AnthologyRead MoreLearning About Medieval Life and Society from Chaucers General Prologue to the Canterbury Tales1224 Words   |  5 PagesLearning About Medieval Life and Society from Chaucers General Prologue to the Canterbury Tales I have been studying Geoffrey Chaucers General Prologue to the Canterbury Tales, of which I looked specifically at six portraits, these being: the Knight, his son, a young squire, the prioress, the wife of Bath, the Miller and the Pardoner. From these portraits I was able to observe the ways of life and society in medieval times. I found out about social status, fashion, wealthRead More Chaucers Views Exposed in The Canterbury Tales Essay1080 Words   |  5 PagesChaucers Views Exposed in The Canterbury Tales    The Canterbury Tales were written and pieced together in the late 1380s, early 1390s.   The author of the book is Geoffrey Chaucer.   When considering the structure of the tales, one can deduce that they were put together using Framework Narrative, a very unique style of writing.   The opening prologue speaks of 29 pilgrims, including Chaucer, who are all on a pilgrimage to Canterbury. All of them are seeking a certain shrine for spiritualRead MoreThe Significance of Clothing in The Canterbury Tales: General Prologue943 Words   |  4 PagesThroughout The Canterbury Tales: General Prologue, Chaucer’s use of the characters’ clothing, to symbolize what lies beneath the surface of each personality is significant. Chaucer strongly uses the Knight, the Squire and the Prioress’s clothing to symbolize how their personalities are reflected through The Canterbury Tales. The Knight’s true character is portrayed through his modest apparel. His character is displayed by the way he chooses to show himself in public, which is a noble knight, that is

I.On The 23Rd Of November, 2016, The Economist Magazine

I. On the 23rd of November, 2016, the Economist magazine explored the impact of Donald Trump’s (president of the United States) decision to leave the Trans-Pacific Partnership (TPP). II. http://www.smartcompany.com.au/industries/retail/71590-more-than-60-australian-geographic-retail-stores-to-close-in-2017/: On July 11, 2016th Dominic Powell reported on the popular science and Australiana retail brand Australian Geographic Retail has closed sixty-seven stores in order to recover its loss of profit. III. http://edition.cnn.com/2017/02/19/asia/china-coal-north-korea-ban/ On February 20th the CNN reported on China’s decision to halt all coal imports from North Korea as part of its effort to enact United Nations Security Council sanctions†¦show more content†¦II. Popular science and Australiana retail brand; Australian Geographic Retail has begun closing down sixty-seven of its stores across Australia, as owner Myer Family Investments (MFI) seeks to close the loss-making business. MFI bought the Australian Geographic chain in 2007, but due to increased retail competition from stores such as Kmart and Target, the brand has recently failed to return profits. Where the stores have â€Å"recently begun a process which will likely lead to a controlled exit from its retail business during the first half of 2017†. As a result of globalisation, multinational co-operations are forcing smaller and local businesses to close their doors through the use of online retailin g and lower prices, depriving the smaller businesses of demand and revenue. These lower prices will benefit the consumers, saving them money, yet this comes at the expense of others. In particular, third-world countries and their undeveloped regulation systems are being exploited for their cheap labour, lowering their living standards. This decreases the cultural diversity of products, as consumers will be restricted to the goods supplied by the multi-national co-operations. III. China has made the decision to halt all coal imports from North Korea for the remainder of 2017 due to the growing tensions on the Korean Peninsula following Pyongyang s most recent missile test. In 2014 86% of

Electronic dance music free essay sample

On this fateful day I discovered a genre of music that was complete new and fresh that not only did this genre changed my outlook on music, but on my life. This wasnt possible before because the family background I had , this background was mostly based around the genres of hip hop, coca and Ran. Which was fine for me because of my lack of information on the various genres in the world. Also, the comfort of being to converse with members of my family on the same music genres and get the comfort of having similar views on the given subject.Then came the day that change my life forever, It was a summer day and I was on my way to my tutors house for the summer. I was of course listen to music on the bus to pass the time on the way to his house, I was listening to Machine gun Funk by Biggie smalls and was being to get bored of the song. We will write a custom essay sample on Electronic dance music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So I began searching through my library of songs and found a song that I have never seen or heard before, this was a weird to say the least because I usually keep constant track of the songs that I have in my library. This new song was interesting to me so I played and what I got was meeting that I have never heard before and It was amazing.The song was a wide mixture of different sounds some being robotic and others being more distorted white noise and based on this description It doesnt like music, but it was. There was synch based melody and drums that went in the complex arrangement that I was used to In hip hop but It Just seemed to fit the music perfectly. Then to add on there was an electronic vocal that sounded robotic and human at the same time. This wasnt Like anything Vive ever heard before with all the various sounds that came together almost magically.It was as If I was transported to a new world and this song was the portal and overtime the song faded you I anxiously w aited for the seconds that I took for the song to play again. Once I returned home from tutoring I rushed to my computer and started my search for the genre of music that this new song followed under. This search lead me to Electronic Dance Music (MED) and wealth this genre held loads of sub-genres that I have yet to fully understand or know about. Electronic dance music By King-Crazy Then came the day that change my life forever, it was a summer day and I was on meeting that I have never heard before and it was amazing. Ewing more distorted white noise and based on this description it doesnt like music, arrangement that I was used to in hip hop but it Just seemed to fit the music the same time.

Prositution free essay sample

Prostitutes in Thailand Should be Legal, Or Not? In 2001, there were 2. 02 million of prostitutes in Thailand according to the research of Thai Child Rights Organization, while in 2005, the number of prostitutes was increasing to 2. 51 million. Although prostitute is an illegal occupation, the number of them is still increasing in each year. Is it better if we use the law to control this Job by making it as a legal occupation? There are 3 advantages to make prostitute as the legal occupation concerning about the economic side which are receiving more taxes, decreasing the healths budget according to sexually transmitted disease, ND decreasing the governments corruption. Firstly, we can receive more taxes from legal prostitute. In Switzerland, the country that prostitute is legal, prostitutes gain 1. 18 trillion Baht (3. 5 billion Swiss Franc) income per year to their country which meaner that the country receives 0. 59 trillion Baht for taxes . According to the thesis of Clangorous University in 2009, the average income of prostitutes which the age of 18-35, 80 percent of all prostitutes, is approximately 85,000 Baht/month and the number of prostitutes is 1. We will write a custom essay sample on Prositution or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 6 million. Thailand uses the progressive tax rates which mean the more you got, the more you ay taxes. Prostitute has to pay income subtracted all expenses)*12*O. 2(rate of taxes for people who have the income more than 500,000 Baht/year]Baht/year for taxes which meaner that the government should receive approximately 13. 4 trillion Baht/year (84,000 Baht*l . 6 million prostitutes). Not only the income of government that will increase, but the expense from healths budget is also decreasing too. Regarding to the latest sentence, being prostitute to be a legal occupation can cost less money on Public Healths budget. In 2012, Thai government spent 134 million on AIDS patients. Government has to spend 2. 74 million Baht on 1 patient per year. It can be said that if number of AIDS is increasing, the budget spending on these patients will increase too. Not only AIDS is the sexually transmitted disease in our world, but there are others like Kangarooed, Scabies, Syphilis, and Coincide too. The number of patients who got sexually transmitted disease in Thailand during the year 2003 is approximately 1. 6 million people according to the World Health Organizations research. Compared to Switzerland, the number of the patients is only 16,000. The reconstitutes in Switzerland have to check up their physical health every month so that the risk of getting sexually transmitted diseases is decreasing as well. If prostitute is a legal occupation, it will easier to control these diseases too. Finally, pushing prostitute to be a legal occupation can decrease the governments corruption. After Mr.. Chit Cosmologist, the former massage parlors owner, entered political roles, he has revealed many shocking information about prostitution in Thailand. In 2003, he unveiled that some of his best customers are politicians and police officers. He lamed that he also have to paid those influential people more than 2 million dollars for the bribes to keep his business goes on. According to Mr.. Cosmologist, some large prostitution rings in Bangkok and other provinces are backed by politicians and other influential people. In 2012, he revealed the information of the sex trade area in Hat Way. He SAA d brothels in Hat Way nave to pay band per month to police. Both politicians and police have been supporting and indulging in the prostitution industry openly. If we push prostitution to be the legal occupation, the corruption will decrease too. To conclude, pushing prostitutes to be a legal occupation can benefit economy of the countries by receiving more taxes, and decreasing the healths budget and the governments corruption.

Information Systems Project Failure essays

Information Systems Project Failure essays Why do information systems projects continue to fail? An information system is a set of people, data, and procedures that work together to provide useful information (Senn, 1990, p8) Given that information systems (IS) seem to be a useful item, which have the potential to ease peoples working lives, why do they create so many problems? That is the topic of discussion for this paper. At first glance the answer seems obvious, it must be due to a technical problem with the system itself. However, after researching this topic, and I hope after you have read this paper, the answer seems quite the opposite. Although technical competence is important it is suggested that social and political situations have more to do with IS projects failure than the presence of technical ability. The basis of my argument will come from an article found in Computer Weekly (February 2002). This article concerns itself with a recent piece of research on the topic of IS failure and its causes carried out by computer Weekly and The Coverdale Organisation, a process consultancy. An IS project is just what it says, a project that builds and implements an information system. Today, when talking about IS, most of us think of computerised systems. Although there are many different types of IS, I shall be concentrating on computerised information systems (CIS) for the purpose of this paper. A CIS may be more specifically defined as: A collection of interrelated hardware and software that responds to input from the environment, processes the input to meet certain criteria objectives, and produces output that acts on the environment. (Shore, 1988, p331) In other words, a CIS consists of an input, a process and an output (Figure 1). In order to understand why IS projects fail, it is important to understand how IS are created. It is also important to keep in mind that these systems are built for a period of days, weeks an...

Increase Your Traffic + Get Better Results With This Content Distribution Strategy Template

Increase Your Traffic + Get Better Results With This Content Distribution Strategy Template If youve been working on search engine optimization  or any form of promotion for your content, you might have come across the term â€Å"content distribution†. You’ve just spent loads of time and money to produce an amazing whitepaper, video, or other content types†¦ Now, it’s a waiting game as all those readers come rushing in to read your amazing content piece, right? If only it were that easy. Just because you’ve finished the content, doesn’t mean you’re done. In some ways, the hard work is just beginning. Now you’ve got to promote it, and in a world where there are 4 million blog posts published on the Internet every single day, your content distribution strategy has to be on point. This post breaks down the best ways to promote your content, how to create a distribution strategy, and why its so important to your marketing. Recommended Reading: How to Write White Papers People Actually Want to Read (Free Template) The Best eBook Template to Generate More Subscribers (+ Easy eBook Ideas) Download This Content Distribution Template But first, check out this content distribution template. You’ll find an easy-to-follow template to track your entire content distribution strategy from start to finish. It’s also easily customizable for each of your projects to make sure that you’re promoting each content item in the best way. What is Content Distribution? While it's a term thrown around in numerous marketing circles, it can have numerous meanings. As distribution has become more important to the success of content today, it’s important to understand the nuts and bolts of content distribution as a term. Content distribution  is the act of promoting content through any means by companies and brands to provide content to its targeted audience. It breaks down into three different areas, owned channels, earned channels and paid content. These three channels provide the fundamentals of how you distribute the content appropriately. Owned Channels These channels are the foundation of your entire online presence. It's any medium that you create and control. Common examples would be your website or an app you've developed. But these days, your social media page, your blog, or even a YouTube page, are all classed as owned channels. Without sufficient content on your own channels, your brand is not able to build, which can limit your ability to convert customers. To make the most of your own channels, you can break your techniques down into three individual components. The content:  Content is key to your entire operation, and the distribution of content can include blogs, e-books, infographics, as well as videos. Videos have been vital in improving promotion, especially search engine optimization, as videos generate a 41% higher click-through rate  than plain text. Posting and sharing of information:  The bread and butter of engaging with potential and existing customers. By posting information and sharing it via social media platforms, you can build a following and tempt new custom in. This helps to direct traffic to your website as well as using social media to get your content to a broader audience. Marketing via email:  While social media is a great way to engage with your customers, email marketing is a great way to make the most of your existing contacts and to convert them onto your latest products. Earned Channels Earned channels are essentially the equivalent of word of mouth. If the content that you post on your owned media is picked up by third-party sites, this results in organic search engine rankings. The most significant driving forces behind earned media boil down to two things: Search engine ranking:  The rankings can be determined by numerous components, but primarily it's about a good SEO strategy. Search engine optimization  is such an evolving beast that to make earned media shareable by third parties, the content working in conjunction with ranking on the first page are the two components that need to be in tandem with each other. The content distributed by the brand:  no matter how you dress it up, the content has to be good enough to warrant mentions, reposts, recommendations, and shares. Paid Channels The paid channels refer to the external marketing approaches that, as you would suspect, results from a paid placement. It can be argued that paid media appears to be unnecessary, especially in comparison to earned and owned channels, but this third aspect works with the other two channels to help a business grow significantly. Ultimately, paid media is one of the best and quickest ways to get traffic. Think of a stagnating business that's not able to establish its brand. By investing in paid media to display content across social networks, you are getting exposure in a way that would not happen if you were to go through organic methods. For example, a promoted post may very well be a new customer’s first experience of your brand. This results in increased traffic and this traffic can be easier to track than other organic methods. As social media can provide appropriate statistics on the leads or clicks your page content gets, this can give you instantaneous feedback as to whether this method is working for you. And as the three most prominent areas of paid media are branded content, display ads, and PPC  advertising, it's likely you are already making headway through the paid channels anyway. But by using paid channels in conjunction with earned and owned channels, you are supporting your brand with that all-important trifecta of content distribution. Why Content Distribution is Important Content and its success is all about planning and preparation. You could argue that it's about the type of content you create, but content distribution and great content are two sides to the same coin. Recently, 56% of marketers  stated they outsource one part of their marketing strategies, which has resulted in an increased need for help in content creation. And as 78% of marketers have reported that their business has improved due to better content creation, this shows that enhancing the content through these three channels has improved marketing in numerous ways. To improve your marketing capabilities, you cannot rely on one aspect of your content distribution. Breaking it down into these three essential components, and following them to the letter, will result in a brand that is evenly distributed. Content is king, and as content distribution becomes highlighted as one of the biggest marketing opportunities that brands don't utilize, harnessing these three different areas can push a struggling business into more prominent quarters. Many brands may make the most of one or two areas of this trifecta, but, if you recognize that you're not making the most of all of them, this will soon become apparent. So many brands make the most of PPC or plunge their efforts into search engine optimization, but to be competitive and to maintain an edge, content distribution is the missing ingredient. For those brands looking to improve their strategies, looking to keep on top of trends, and make the most of marketing tools, ensure your content distribution is at the forefront of your marketing strategy. How to create a #content distribution strategy with a free template.How to Create a Content Distribution Strategy Step-by-Step Providing relevant content at the right time to the people who need it is an integral part of digital marketing, but it won’t happen by accident. To achieve an effective content distribution, you need to follow a step-by-step strategy. List Your Target Distribution Channels Your target distribution channels are the sites, organizations or entities from which you disseminate content. Content marketing distribution channels may include social networks, your website, a partner blog, a podcast or some other digital medium. Before you begin your content distribution strategy, therefore, it’s worth writing down a list of all the ways you’ll distribute your content with a brief justification for why. Guest Posts on External Websites Guest posts on external websites have two functions: to promote your content  to a new audience and to create links to your site for SEO purposes. These articles can introduce your content to people who wouldn’t ordinarily see it and who might benefit from it in the future. Before posting on external sites, think about whether they attract visitors who could benefit from your product. Here’s an example of a guest post on Convince Convert by . Another strategy for guest posting is to reach out to bloggers of articles that already exist on your target keywords. You can ask the author to add a section about your tool/product with a link back to your website. Online Communities Online communities are any place on the web where people gather to interact. Distributing content through these channels (Facebook groups, LinkedIn groups, Reddit, forums, etc.) can be effective because communities naturally generate interest and engagement. Ideally, you want to create shareable and â€Å"commentable† content that produces a buzz. Be careful with this tactic however, you want to genuinely helpful and not promotional. Here’s an example of a discussion on Reddit regarding Facebook advertising. This would be a good opportunity to link to a content piece from your blog that helps solve the poster’s problem. External Podcasts External podcasts  can be an excellent vehicle for distributing content to a new audience. Many media firms, like the BBC and the Wall Street Journal, give space to businesses on their podcasts to speak about what they do. This example is from the Wall Street Journal is inspired by the popular column which commuters can turn to for insights on business, the economy, markets, and politics. The content on podcasts is usually newsworthy and topical. It can be a great way to increase brand awareness and reach new audiences that are not aware of your product or service. Internal Blog Posts Blog posts on your own site are an opportunity to tell your audience more about yourself and provide them with real value. Coca-Cola  - the world’s premier soft drinks brand - has one of the top company blogs in the world. It talks about its approach to corporate responsibility, its plans to make the business more sustainable, and how the company operates internally. The blog is a great tool to get readers engaged in content and up-to-date with trends. Internal Videos Internal videos are videos that companies make for the benefit of their colleagues. Although most businesses focus on external videos - or those that are customer-facing - internal videos can have tremendous value for training and teaching staff about the company values. Walmart  has been using internal videos to distribute content for many years to teach new hires about the importance of warehouse safety and correct lifting techniques. Webinars Webinars  are interactive online seminars where a company imparts information and then invites guests to ask questions and give feedback. ARK Invest  is an investment broker with a focus on future technology. The firm hosts monthly webinars where it explains to customers why it is investing in certain sectors (like robotics or genetics) and how they think the market will adjust to new technological changes in the future. Investors can then ask questions about why the firm is investing their money in a particular way. Demos Demos of how a product works are a great way to get information across to customers. Although demos are usually explicitly promotional, this doesn't mean that they can't be used to educate customers about the powerful benefits of a new product. In 2018, Google demoed  its new product, Duplex, which is an AI voice bot that can conduct basic conversations on a user’s behalf (for instance, book a table at a restaurant). At Google I/O 2018, the company demonstrated the product live, showcasing it’s audience the benefits directly. Infographics Infographics  use a combination of pictures and text to convey information or statistics readably. Supply Spy, a firm that helps users research Amazon products, has an infographic which breaks down the complicated topic of Amazon seller fees into manageable chunks, helping to make the subject more approachable. Guides Shopify is a platform which provides a range of utilities to budding online retailers, such as website design and payment facilities. Setting up an online store can be a complicated business, so Shopify provides guides  for all sorts of things, such as how to sell on eBay, small business marketing on Twitter, selling products on Amazon, and how to grow an e-commerce business with email marketing. Social Media Channels Pizza Hut  is one of the most interesting examples of a company that uses social media distribution effectively. Rather than use its Twitter feed to advertise money-off coupons (which seems to be the default position of many other pizza chains), it uses social media to celebrate the product that it sells. By doing this, it creates much more engaging, likable and sharable content and video. Email Email marketing has the highest ROI of any form of digital marketing, according to  Litmus Software. Many companies use email to distribute special offers and deals tailored to their customers, but the most successful email campaigns tend to be those that communicate genuinely exciting information. Evans Cycles, a cycling firm based in the UK, sends customers a combination of special offers and informational videos on how to look after their bicycles. Ebook Ebooks are in-depth resources that companies can provide their customers to cement their authority in a particular field. Ebooks demonstrate to customers that a business has substantial expertise, making them a preferred source of reliable information. Deloitte  is a professional services company that provides tax advice, management consultancy and strategy advice to firms all over the world. Its work is detailed, so it often uses ebooks to complement the work that it does with firms. The company’s clients can get bespoke advice direct from consultants and then refer to ebooks if they need a refresher once consulting is finished. A Better Way to Plan Your Content Distribution Strategy Sure the content distribution tracking spreadsheet included in this blog will do the job†¦ But, let’s be honest, the last thing most marketing managers need is another spreadsheet to add to their ever-growing list. The good news is, there’s a better way. Your entire team can collaborate, plan and execute their content distribution strategy with . No spreadsheets, no manual updating, no status updates. Just one amazing hub to plan it all. Here’s how it works: To start, add a new marketing project in by clicking the plus sign on your project kickoff date. Then choose the option entitled â€Å"marketing campaign† on the list. Next, add each individual content promotion and distribution item to your marketing campaign. Once you’ve added all the individual content distribution tactics, you’ll see a visualization of every element on your calendar. Everyone on your team will know exactly what is going live and when, and their tasks for each tactic. Goal Setting Goal setting is an essential aspect of your overall content distribution strategy, whether you’re trying to reach people through social media tools, external blogs, your website. But how do you set effective content distribution goals? Decide on The Nature of Your Goals Some organizations create content for the sake of creating content, thinking that it will put them at an advantage. But any experienced digital marketer worth their salt will tell you that the only way to drive things forward is to make sure that you're clear on why you’re distributing content in the first place. You may want to distribute content for the following reasons: Generate more leads Increase your conversion rate Improve awareness of your brand Increase customer retention To educate your audience Get more traffic to your website The content distribution strategy you choose will depend on your overall goals. A plan designed to improve awareness of your brand will be very different from one that hopes to increase customer retention or upsell customers on various products. Some businesses  try to be smart and align content with multiple goals, hoping to kill many birds with one stone. Companies create content that they expect will improve their ranking in search engines, generate a buzz on social media, increase awareness of their brand and boost leads. But trying to tick all the boxes rarely works and you may find that your content is less useful in certain channels than it would be had you stuck to a specific strategy. For example, you might create a wordy blog to help you rank for specific keywords in Google search.

Public health science slp 15 Essay Example | Topics and Well Written Essays - 2750 words

Public health science slp 15 - Essay Example Universities and hospitals offer medical technology programs. 1 Coursework required include courses in biology, microbiology, chemistry physics, math and statistics along with course work to improve communication skills and computer analytics. The field has subspecialties in various departments which include, Hematology or the study of blood(this department often works in conjunction with a Blood bank supplying blood products), Biochemistry and Special Chemistry and the providing of analytical assays on most normally blood and urine and there biochemical and immunological characteristics, Bacteriology and Parasitology which detect infectious agents and Histology and cytology working with tissues and cell samples to slides for pathological examinations. Individual laboratories which are licensed by appropriate state regulatory agencies are also accredited and inspected by professional agencies such as the College of American Pathologists(CAP)2. In addition laboratories must be in acco rdance with public health regulatory bodies regarding the reporting of infectious diseases and the proper disposal of hazardous wastes such as the Center for Disease Control(CDC)3 Environmental health professional go by many titles, Environmental Health Practitioners, Environmental Health Officer, Public Health Officer. ... Most Environmental Professionals sub specialize in one of the following areas: Reducing Air, water, soil, noise, or radiation pollution Protecting the food supply Improving safety in public schools, public areas, and workplaces Ensuring safe living conditions in housing Promoting public health by identifying hazards4 Prevention is a key to environmental health work with education, research and improved public policy employed to make the world a cleaner and safer place to live. To enter the field a college degree in Environmental Health or an associated life-science is required. Two public health regulatory agencies chosen are The Center for Disease Control(CDC) and the Environmental Protection Agency (EPA). The Centers for Disease Control(CDC) The Centers for Disease Control and Prevention (CDC), a part of the U.S. Department of Health and Human Services, is the primary Federal agency for conducting and supporting public health activities in the United States. CDC's focus is not only on scientific excellence but also on the essential spirit that is CDC - to protect the health of all people. CDC keeps humanity at the forefront of its mission to ensure health protection through promotion, prevention, and preparedness. Composed of the Office of the Director, the National Institute for Occupational Safety and Health, and six Coordinating Centers/ Offices, including environmental health and injury prevention, health information services, health promotion, infectious diseases, global health and terrorism preparedness and emergency response, CDC employs more than 14,000 employees in 54 countries and in 170 occupations.5 The goal of the CDC is to keep people healthy at every